January 28, 2021  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Direct Marketing Lists

 

Mailing Lists for Lime and Limestone Businesses

It's a given that there's no such thing as a sure thing. Yet lead lists are an effective resource that can get you on the radar of lime and limestone businesses.

New lead generation has a tendency to become more challenging over time. If you leave lead generation to chance, a frustrating decline in sales may come sooner rather than later.
(article continues below)

For the sake of speed, the industry's top sellers rely on business mailing lists provided by top lead vendors.

Criteria for Lead List Vendor Selection

In our experience, there are a lot of variations among lead list vendors and Experian Business services stand out from the crowd. What sets them apart is that Experian has all of the qualities we look for in a good lead list provider, including the following:

  • Large database. We think it's important for businesses that sell to lime and limestone businesses to cull their leads from an expansive business database. Why? Because more contacts equates to a higher volume of truly qualified leads.
  • Updated contacts. Contact updating is lead list 101. A high volume of contacts is worthless unless they are regularly updated for accuracy.
  • Delivery speed. When your business needs a new supply of lime and limestone business leads, you can't afford to to incur vendor backlogs. Good list providers feature fast turnaround times measured in hours or less.

Measuring Lead List ROI

Multiple methods exist for measuring the effectiveness of lime and limestone business lead lists.

For starters, conversion rate (number of sales/number of leads) is essential in measuring lead list success and failure rates. But you may also want to think about integrating a few other metrics into your assessment routine.

A units-per-lead measurement can tell you a lot about the quality of the leads you're receiving from your vendor. When compared to your internal lead generation metrics, a may indicate a provider that isn't performing adequate qualification or lead filtering. Along the same lines, individual metrics for your sales staff indicate how well each of your team members is using the leads they receive from your vendor.

Why Use Third-Party Lead Databases?

Isn't it possible to create your own lead lists without paying an outside provider? Yes, but obtaining lead lists from an outside specialist is much more cost efficient than generating lead list in-house.

You'll get higher ROI from proven list providers because they have massive industry databases that are updated regularly for accuracy. From a sales management perspective, you gain speed and accuracy in the sales cycle.

Related Articles

Based on your interest in lime and limestone business lead databases, you may also enjoy these articles.

Direct Marketing Contact Optimization


Conversation Board

How are you going about building your lime and limestone business lead database? We always welcome feedback and we're eager to hear about new ways to sell to lime and limestone businesses.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Are You Currently Running a Lime & Limestone Business?

If you have an existing lime and limestone business, these additional resources will be of interest:

Marketing a Lime and Limestone Business

Selling a Lime and Limestone Business

Hoping to Start a Lime & Limestone Business?

If opening a lime and limestone business is on your to-do list, these resources were written to assist you:

Opening a Lime & Limestone Business

More Info on Direct Marketing and Related Articles

If you are looking for mailing list for a different kind of business, please browse our alphabetical directory of marketing guides below.

Browse more business mailing list resources:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary