January 16, 2021  
 
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Mailing Lists for Liquid and Bulk Storage Businesses

If you're a business that sells to liquid and bulk storage businesses, sales lead lists might be the missing ingredients in your company growth plans.

Everyone knows that liquid and bulk storage business sales are all about relationships -- and the process of developing great relationships starts with solid sales leads.
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For the sake of speed, the industry's top sellers rely on sales lead databases provided by reputable third-party lead vendors.

Criteria for Lead List Vendor Selection

In our experience, identifying the best possible lead list vendor is critical and Experian Business services stand out from the crowd. Unlike other vendors on the market, Experian has all of the qualities we look for in a good lead list provider, including the following:

  • Large database. We think it's important for businesses that sell to liquid and bulk storage businesses to rely on leads that have been selected from a large, national database. Why? Because more contacts equates to a higher volume of truly qualified leads.
  • Updated contacts. Contact updating is a fundamental part of sound sales strategy. Long contact lists are worthless unless they are regularly updated for accuracy.
  • Delivery speed. When your business needs a new supply of liquid and bulk storage business leads, you can't afford to suffer delays from your vendor. Good list providers respond to client requests in hours or less.

Lead List ROI

It's a common misperception that lead lists are cost-prohibitive for most sales programs. Although there is an added expense associated with lead lists, the indirect costs of in-house lead list generation are far more than the amount of cash you'll spend to acquire a reliable list. When you consider how much time it would take your sales team to create a large database of constantly updated liquid and bulk storage business contacts, it's not difficult to see why lead lists are an attractive alternative to internal processes.

Mailing List Best Practices

In liquid and bulk storage business sales, lead quality is just as important as lead volumes. Although the liquid and bulk storage business lists you provide your sales team need to contain convertible contacts, your team may require a large volume of leads to hit sales targets. If possible, verify each lead's contact information and move quickly to identify decision makers before investing time in liquid and bulk storage business contacts who have little influence over their employer's purchasing decisions.

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