There are a limited number of lodges businesses you can sell to. You can't sell to all of them, but lead lists target high value prospects so you can focus your company's energy on the ones that are likely to become satisfied customers.

Finding the Best Leads Within a Lead List

A first-rate lead list provider, your provider will deliver a current lead list that has been sorted according to company size, years in business, zip code and other criteria. But your work isn't done yet. Unless you are using the lists for mass marketing campaigns (e.g. direct mail), list contacts need to be further qualified by your sales team. Since the lodges business contacts have been culled from a larger group of updated prospects, you'll have better higher conversion rates -- but you'll still need to expend energy to achieve maximum return on your investment.

Lead Lists as a Competitive Advantage

Lead lists are a convenient sales resource. Although lead lists simplify lead generation, that isn't the only advantage they offer. Lead lists also deliver a competitive benefit for companies that sell to lodges businesses. As your competitors struggle to compile and maintain their contact databases, a good lead list lets your team turn its attention to actual prospects and sales activities.

What Companies Sell Leads?

Google is often business owners' first stop when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. Many online vendors are big on promises and short on execution, so it's important to verify each provider's claims and references.

Over the years, we've seen a lot of lead list vendors come and go, but we have been consistently impressed with Experian. One of Experian's many high points is a database of more than 14 million U.S. businesses. Companies that sell to lodges businesses appreciate Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.