Lead lists obtained through a qualified third-party provider have the potential to bring stability and consistency to your sales strategy. But that isn't the only advantage they offer. Here are a few other ways lead lists can help sales reps who sell to log homes, buildings, and cabins dealers businesses.

Lead List Vendor Recommendations

Google is often business owners' first stop when they're looking for a lead list provider. There's nothing wrong with an Internet search, but Google doesn't tell the whole story. You'll find no shortage of vendors that are big on promises and short on execution, so it's important to verify each provider's claims and references.

We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to log homes, buildings, and cabins dealers businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.

The Role of Mailing Lists

It's a fact: lead lists give your company a competitive advantage. In many companies, lead generation is a major barrier to greater market share. When sales units generate lead lists internally, the quality of the leads they gather is marginal, at best.

However, outsourced lead lists provide consistently reliable leads. It's normal for third-party lead lists to be updated on a regular basis so sales personnel always have the most dependable contact information for prospecting and other sales activities.

Use Your Lead Lists for Both Marketing and Sales

If you limit the use of log homes, buildings, and cabins dealers business lead lists to direct mail and cold calling, you're handicapping the return on your investment. A good lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been sorted by geography, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then evaluate outcomes and adjust your approach to each area rather than launching a generic sales campaign.