A sales plan that doesn't involve purchasing sales leads is dangerous and foolhardy for companies that sell to lubricating oils distributors and manufacturers businesses.
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Sales forces without a healthy pipeline of leads are at a competitive disadvantage. To keep pace with the competition, you need a sales process that consistently delivers qualified lubricating oils distributors and manufacturers business sales prospects to sales reps.
The Fast Path to Sales Growth
Speed and cost are critical considerations when it comes to generating high conversion lubricating oils distributors and manufacturers business leads. Although speed is critical for hitting revenue targets, a haphazard lead generation process can produce sub-standard leads. But based on cost considerations, you can't afford to tie up too much of team's time in lead generation. That's where lead lists earn their keep because a good lead list provider can deliver both speed and efficiency to your lead generation routines.
Collaborative Uses for Mailing Lists
If you limit the use of lubricating oils distributors and manufacturers business lead lists to direct mail and cold calling, you're handicapping the return on your investment. A good lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been differentiated geographically, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then determine which marketing concepts have the highest conversion rates in each area before launching a full-scale, one-size-fits-all campaign.
Selecting a Lubricating Oils Distributors & Manufacturers Business Lead List Provider
The key to finding a good lubricating oils distributors and manufacturers business lead list is to focus your search on the industry's best providers. Some providers charge big bucks for leads that are stale and inaccurate. Good lead list providers pay attention to the quality of their products. They go out of their way to make sure their lists are up-to-date and give their customers leads that have been targeted to meet precise sales criteria.
There are several good lead list providers on the market. If you're just getting started, we highly recommend Experian Business Services. Experian has the characteristics we look for in a lubricating oils distributors and manufacturers business lead list vendor. Their database of more than 14 million U.S. companies is updated monthly and can be filtered by geographic, demographic and other criteria to create lead lists that are customized to your needs and specifications.
Where Do Lead Vendors Get Their Data?
Great question. The really good lead providers are continually conducting extensive research to get fresh, accurate business lead information. Notably, they scan utility company databases, and other data sources. In contrast, on the other side of the spectrum, you should know that there are some companies that are reselling old, stale leads that are pretty worthless
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