A sales plan that doesn't involve purchasing sales leads is dangerous and foolhardy if you market to Lutheran churches.
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There are a limited number of Lutheran churches you can sell to. You can't sell to all of them, but good business mailing lists increase awareness so you can concentrate on prospects that are most likely to convert.
Finding Sales Prospects
First-rate lead lists increase the odds of positive Lutheran church responses. But before you can close deals, your list will need to form the basis for a prospecting campaign.
Like it or not, there is no way around the hard work of picking up the phone and using the lead list to qualify prospects. Although not every Lutheran church on the list will greet your efforts with enthusiasm, the payoff for an investment in a targeted lead list will be noticeably higher response percentages.
Using Lead Lists for Direct Marketing
With direct mail, you have to get it right the first time. When a Lutheran church decisionmaker reads your piece, he needs to blown away by what he sees.
Most businesses invest large sums of money in the creation of each direct mail piece. But your investment in your direct mail marketing channel will be wasted unless your pieces are seen by the right people. As a result, lead generation isn't just about adding Lutheran church names to a list -- it's about creating a list of targeted Lutheran church sales prospects.
Lead Brokerage Industry Overview
There is no shortage of vendors interested in selling Lutheran church lead lists to your business. The bad news is that many vendors sell stale lists that have been sold to hundreds of other clients and haven't been updated for months, if not years. When it comes to Lutheran church lead lists, you get what you pay for. First-rate list vendors don't charge bargain basement prices, but they're still affordable and they provide a product that is vastly superior to the ones you get from discount vendors. At Gaebler, we refer our readers and clients to Experian for their business lead lists. In our experience, Experian is stands out from the rest of the field. They have a broad range of Lutheran church contacts that can be filtered according to your precise sales criteria.
Creative Ways to Get Sales Leads
Seeking out new prospects by buying lead lists from mailing list and lead database brokers is a great start to any lead gen initiative. Still, make sure you think about creative ways to find sales leads.
For example, try calling up a peer company that sells to the same market as you do but is not a direct competitor. Ask them if they are interested in swapping leads. This is a great way to get access to leads that may not be getting many calls from your competitors.
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