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In the world of magazine and periodical advertising business sales, direct mail and telemarketing can be the most effective way to get your foot in the door -- and that makes lead generation and feeder mechanisms even more important for firms like yours.
When to Change Lead List Providers
Reputable lead list providers understand the importance of accurate lists. A single lapse can bog down the sales process, so it's important to regularly evaluate the quality of your provider. Good providers deliver reliable lead lists and are careful to include new magazine and periodical advertising businesses in their database.
If your current provider isn't meeting your expectations, it's time to go shopping. At Gaebler, we recommend Experian Business Services. Experian offers affordable magazine and periodical advertising business leads that convert at higher rates than leads that have either been generated in-house or provided by other vendors.
Mailing List Return on Investment
Think lead lists are cost-prohibitive? Think again! Although there is an added expense associated with lead lists, the indirect costs of in-house lead list generation are far more than the amount of cash you'll spend to acquire a reliable list. If you factor in the cost of maintaining constantly updated magazine and periodical advertising business contacts, it's not difficult to see why lead lists are an attractive alternative to internal processes.
Use Your Lead Lists for Both Marketing and Sales
If you limit the use of magazine and periodical advertising business lead lists to direct mail and cold calling, you're handicapping the return on your investment. A well-crafted lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been sorted by geography, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then determine which marketing concepts have the highest conversion rates in each area before launching a full-scale, one-size-fits-all campaign.
Based on your interest in magazine and periodical advertising business lead databases, you might find these additional resources to be of interest.
If you operate a magazine and periodical advertising business, these additional resources will be of interest:
If opening a magazine and periodical advertising business is on your to-do list, these guides will help you get started:
If you are looking for mailing list for a different kind of business, please browse our alphabetical list marketing guides below.