Selling to mail services and package shipping business businesses is a completely different ballgame than traditional selling.
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In this market, new sellers are often disappointed when they realize. The reality is that working smart is just as important as working hard -- and when it comes to working smart, it's tough to beat an exceptional mail services and package shipping business prospect database.
Measuring Lead List ROI
Multiple methods exist for measuring the effectiveness of mail services and package shipping business lead lists.
For starters, conversion rate (number of sales/number of leads) is the most important measurement of overall lead list effectiveness. But you may also want to think about integrating a few other metrics into your assessment routine.
A units-per-lead measurement demonstrates the quality of the leads in your lists. When compared to your internal lead generation metrics, a dismal units-per-lead number indicate a provider that isn't performing adequate qualification or lead filtering. Similarly, individual metrics for your sales staff demonstrate how well each of your team members is using the leads they receive from your vendor.
What Companies Sell Leads?
Online searches are usually the first place sales managers go when they're looking for a lead list provider. There's nothing wrong with an Internet search, but Google doesn't tell the whole story. Many online vendors are big on promises and short on execution, so it's important to verify each provider's claims and references.
We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to mail services and package shipping businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
Benefits of Mail Services & Package Shipping Business Lead Lists
Lead lists create more productive sales cycles. In the mail services and package shipping business sales game, speed translates into sales revenue and lead lists make it easy for sales units to quickly locate the customers who are most likely to purchase their products and services. Even more, mail services and package shipping business lead lists you acquire from a reputable provider have a much higher accuracy rate than in-house lists that have been generated from trade associations, yellow pages or even Internet searches.
Based on your interest in mail services and package shipping business lead databases, you might find these additional resources to be of interest.
If you have an existing mail services and package shipping business, these additional resources will be of interest:
If you plan on starting a mail services and package shipping business, these resources were written to assist you:
If you are looking for mailing list for a different kind of business, please browse our directory of marketing guides below.