It's a widely accepted fact that the quality of your company's lead generation process needs to be as strong and robust as possible.
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Companies that lack reliable lead generation tools are at a competitive disadvantage. To remain competitive, you need a sales process that consistently delivers qualified marina leads to sales reps.
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Using Lead Lists for Direct Marketing
With direct mail, you only get one chance to capture a prospect's attention. When a marina decisionmaker reads your piece, he has to be knocked over by what he sees.
Most businesses invest large sums of money in the creation of each direct mail piece. But the effort and resources you put into your direct mail marketing channel will be wasted unless your pieces are seen by the right people. Consequently, lead generation isn't just about adding marina names to a list -- it's about producing a high quality list of marina sales prospects.
Collaborative Uses for Mailing Lists
If you limit the use of marina lead lists to direct mail and cold calling, you're handicapping the return on your investment. A good lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been sorted by geography, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then evaluate outcomes and adjust your approach to each area rather than launching a generic sales campaign.
Good Lead Brokers
It isn't hard to find high quality, marina lead lists. First-rate lead lists come from first-rate lead list providers.
For the best leads, your search needs to focus on the top 10% of providers in the marketplace. Vendors that have only recently entered the marketplace or lack industry credentials typically aren't the best candidates for business owners who are serious about sales.
At Gaebler, we advise our colleagues to consider Experian Business Services for marina lead lists. Experian is a reliable lead list provider with a strong track record of offering the most accurate and up-to-date lead lists available. They maintain real-time counts on qualified prospects and make it easy for their clients to filter targets according to a range of geographic and demographic criteria.
Given your interest in marina mailing lists, you might find these additional resources to be of interest.
If opening a marina is on your to-do list, these resources were written to assist you:
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