To dominate in sales to marine engines and drive trains repair businesses, segmentation is a must -- and that means you have to be thoughtful in assembling your prospect lists.

How to Tell If You Have a Good Lead List

High converting lead lists share several characteristics that are essential in selling to marine engines and drive trains repair businesses. From the outset, you'll want to look for lists that are created from expansive databases. For example, Experian Business Services maintains an updated list of more than 14 million active U.S. businesses. For sellers to marine engines and drive trains repair businesses, a large database increases the pool of prospects that can then be sorted and filtered for specific criteria including location, business size, years in business, etc. Since lead quality has a significant influence on conversion, you'll also want to focus your efforts on providers that are well established and reputable.

Third-Party Lead Lists Versus Do It Yourself

Think lead lists are cost-prohibitive? Think again! Although there is an added expense associated with lead lists, the overhead cost of maintaining an in-house lead generation program exceeds the amount of cash you'll spend to acquire a reliable list. If you factor in the cost of maintaining constantly updated marine engines and drive trains repair business contacts, it's not difficult to see why lead lists are a cost-effective alternative.

Lead List Advice

In marine engines and drive trains repair business sales, lead quality is just as important as lead volumes. Although the marine engines and drive trains repair business lists you provide your sales team need to contain convertible contacts, your team may require a large volume of leads to hit sales targets. If possible, verify each lead's contact information and move quickly to identify decision makers before investing time in marine engines and drive trains repair business contacts who have little influence over their employer's purchasing decisions.