For businesses that focus on marine equipment service and repair business sales, direct marketing can be a highly effective entry point -- and that means lead generation is a core business activity for firms like yours.

Using Lead Lists to Convert Sales

There are several ways to use lead lists to convert sales. If your marine equipment service and repair business lead lists are up-to-date, they can enable the creation of customized marketing pieces. Promotional material that has been customized with the name of the marine equipment service and repair business has a higher conversion rate than generic marketing content.

After the initial mailing, marine equipment service and repair business lists can provide the backbone for follow-up calls, e-mails and sales calls. The key is to use the accuracy of the lead list to your advantage and to maximize its potential throughout the sales cycle.

Generating Leads

There are many ways to generate B2B sales leads. Customer referrals, industry contacts and other strategies can be found throughout the industry.

But even though a handful of quality leads are enough to prime the pump, you will ultimately need an ongoing source of leads to drive your sales cycle. Lead lists deliver a constant supply of marine equipment service and repair business contacts that can be sorted according to precise sellings criteria.

What Companies Sell Leads?

An Internet search is typically the first step businesses take when they're looking for a lead list provider. Although online searches have value, they don't tell the whole story. Many online vendors are big on promises and short on execution, so it's important to verify each provider's claims and references.

Over the years, we've seen a lot of lead list vendors come and go, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to marine equipment service and repair businesses appreciate Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.