But by reducing the need for internal lead generation, your business can gain momentum in the area of actual selling. Used properly, lead lists are powerful resources for B2B marine professionals and services business selling.

Lead List Databases: Why Size Matters

When it comes to finding reliable list providers, database size definitely matters.

For the best leads, you'll need to narrow your search to providers that can offer a large database of marine professionals and services businesses. Experian Business Services, for example, culls leads from a current database of 14 million U.S. businesses that can be filtered and sorted according to your exact specifications.

The business reality is that the amount of sales you generate will be directly tied to the number of contacts contained in your lead lists. As the size of the provider's database increases, so does your ability to to create a highly targeted pool of prospects.

The Fast Path to Sales Growth

Speed and cost are critical considerations when it comes to generating high conversion marine professionals and services business leads. Although speed is critical for hitting revenue targets, a haphazard lead generation process can produce sub-standard leads. But since cost management and efficiency are also important, you can't afford to tie up too much of team's time in lead generation. That's where lead lists earn their keep because a good lead list provider can deliver both speed and efficiency to your lead generation routines.

Collaborative Uses for Mailing Lists

If you limit the use of marine professionals and services business lead lists to direct mail and cold calling, you're not getting the best possible return for your investment. A good lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been differentiated geographically, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then evaluate outcomes and adjust your approach to each area rather than launching a generic sales campaign.