When it comes to marine service stations business sales, direct marketing can be a highly effective entry point -- and that means lead generation is a core business activity for firms like yours.

Finding the Best Leads Within a Lead List

A first-rate lead list provider, your provider will deliver a fresh lead list that has been sorted according to company size, years in business, zip code and other criteria. But your work isn't done yet. Unless you are using the lists for mass marketing campaigns (e.g. direct mail), list contacts need to be further qualified by your sales team. Since the marine service stations business contacts have been generated from a large database of updated prospects, you can expect to benefit from higher conversion rates -- but you'll still need to expend energy to achieve maximum return on your investment.

Ramping Sales and Profits with B2B Lead Lists

Consumer-based marketing techniques fall flat when selling to marine service stations businesses. You can spend a ton of cash on a visually appealing ad and go virtually unnoticed in the industry. In contrast to other marketing resources, lead lists allow you to target your messaging toward a select group of prospects. When selling to marine service stations businesses, the ability to focus sales and marketing efforts on specific types of leads is essential.

What Companies Sell Leads?

Google is often business owners' first stop when they're looking for a lead list provider. There's nothing wrong with an Internet search, but Google doesn't tell the whole story. You'll find no shortage of vendors that are big on promises and short on execution, so it's important to verify each provider's claims and references.

We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the things Experian has working for it is a database of more than 14 million U.S. businesses. Companies that sell to marine service stations businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.