Keep in mind that most marking dies businesses exercise caution when making purchases. Clear messaging is a necessity in this industry, but that alone may not be enough unless you have invested in a high quality lead list.

Enabling Growth Strategies With Lead Lists

There are a lot of ways lead lists can be used to grow your business. The fact that you're purchasing solid lead lists is a growth strategy because it improves the quantity and quality of your company's prospect pool. However, another growth strategy is to use lead lists as a tool for expanding your business to a new market.

By focusing on specific geographies, you can instantly begin marketing your products in an unfamiliar environment. Sometimes you can even test market products in new territories with lists of marking dies businesses that have been sorted for each target market.

Lead List ROI

Think lead lists are cost-prohibitive? Think again! Although there is an added expense associated with lead lists, the overhead cost of maintaining an in-house lead generation program exceeds the amount of cash you'll spend to acquire a reliable list. If you factor in the cost of maintaining constantly updated marking dies business contacts, it's not difficult to see why lead lists are a cost-effective alternative.

Lead List Vendor Recommendations

Online searches are usually the first place sales managers go when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. The Internet is full of providers that are big on promises and short on execution, so it's important to verify each provider's claims and references.

We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to marking dies businesses appreciate Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.

Typical Lead List Database Fields

In dealing with the biggest lead list companies, you usually receive Company Name, Contact Name, Address and Phone Number. What you actually get depends on which list broker you do business with. For some vendors, for example, you can opt to receive fields like Executive Titles, Email Addresses and Number of Employees.