Despite the fact that lead lists can streamline the sales cycle, many sales teams forget that high quality lead lists need to be carefully integrated into your sales process.

Criteria for Lead List Vendor Selection

In our experience, identifying the best possible lead list vendor is critical and Experian Business services stand out from the crowd. That's because Experian has all of the qualities we look for in a good lead list provider, including the following:

• Large database. We think it's important for businesses that sell to mattresses retail businesses to rely on leads that have been selected from a large, national database. Why? Because more contacts translates into better leads and more conversions.
• Updated contacts. Contact updating is lead list 101. Long contact lists are worthless unless they are regularly updated for accuracy.
• Delivery speed. When your business needs a new supply of mattresses retail business leads, you can't afford to suffer delays from your vendor. Good list providers deliver tailored lead lists in hours or less.

Sell Faster With Lead Lists

When skillfully applied, lead lists can dramatically improve your company's operational speed.

A shortage of mattresses retail business contacts can impede your sales cycle. Since you can't afford to let sales, marketing and other core functions come to a standstill, it's imperative to devise mechanisms that feeder fresh contacts into your business. Top lead list vendors are capable of producing geographically precise lead lists in a matter of minutes, further enhancing the speed of your operation.

In-House Leads vs. Purchased Lead Lists

Business owners often avoid lead lists because they feel they can produce the same results using in-house resources. In fact, lead list providers are specialists who are highly skilled in identifying targeted leads. So a decent list provider can produce a list of prospective mattresses retail businesses at a cost that is much lower than in-house lead generation. Additionally, the best list providers have developed mechanisms that capture new mattresses retail businesses as they enter the marketplace and meticulously maintain their contact databases. For most in-house sales units, it's just not possible to keep pace with the professionals.