Are you struggling to find a reliable source of good direct mailing lists? You're not alone.
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Even though lead lists create a more efficient sales process, to achieve maximum ROI it's important to buy quality lists from proven list providers.
The Role of Mailing Lists
It's a fact: lead lists give your company a competitive advantage. In many companies, lead generation is the fly in the ointment -- the primary barrier to capturing a larger share of the market. When sales units generate lead lists internally, lead quality suffers.
But quality, third party lead lists provide consistently reliable leads. Vendor-generated lists are updated on a regular basis so sales personnel always have the most current and complete contact information for prospecting and other sales activities.
Criteria for Lead List Vendor Selection
In our experience, third-party lead list providers are definitely not created equal and Experian Business services stand out from the crowd. Unlike other vendors on the market, Experian has all of the qualities we look for in a first-rate lead list provider, including the following:
- Large database. We think it's important for businesses that sell to millwork wholesale and manufacturers businesses to rely on leads that have been selected from a large, national database. Why? Because more contacts means a larger pool of prospects -- and ultimately, higher quality sales leads.
- Updated contacts. Contact updating is the name of the game with lead lists. A high volume of contacts is worthless unless they are regularly updated for accuracy.
- Delivery speed. When your business needs a fresh injection of millwork wholesale and manufacturers business leads, you can't afford to suffer delays from your vendor. Good list providers feature fast turnaround times measured in hours or less.
Enabling Growth Strategies With Lead Lists
There are many ways lead lists can be used as resources for business growth. The fact that you're purchasing solid lead lists is a growth strategy because it improves the quantity and quality of your company's prospect pool. However, lead lists can also be employed as a tool for penetrating new markets.
By limiting leads to certain zip codes, you can instantly begin marketing your products in uncharted territory. In some instances, it may be beneficial to test market your products in several territories using lists of millwork wholesale and manufacturers businesses that have been sorted for each target market.
Typical Lead List Database Fields
In dealing with the biggest lead list companies, you usually receive Company Name, Contact Name, Address and Phone Number. The actual data varies depending on which mailing list company you buy from. For some vendors, for example, you can opt to receive fields like Executive Titles, Email Addresses and Number of Employees.
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