It's widely accepted that who you know can be more important than what you know when selling to model trains businesses -- and good leads are the seeds for great relationships.
(article continues below)
Right away, businesses (and particularly model trains businesses) are extremely discriminating in their purchasing decisions. Clear messaging is essential, but even that may not be enough unless you have a good database of prospects to call on.
Overview of the Third-Party Lead List Provider Market
There is no shortage of vendors interested in selling model trains business lead lists to your business. The bad news is that many vendors sell stale lists that have been sold to hundreds of other clients and haven't been updated for months, if not years. In the world of model trains business lead lists, you get what you pay for. Reputable vendors charge fair rates, but they're still affordable and they provide a product that is vastly superior to the ones you get from discount vendors. At Gaebler, we advise all of our business partners to consider Experian for their business lead lists. In our experience, Experian is is a sound business investment. They have a broad range of model trains business contacts that can be sorted to meet your precise sales criteria.
Use Your Lead Lists for Both Marketing and Sales
If you limit the use of model trains business lead lists to direct mail and cold calling, you're handicapping the return on your investment. A quality lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been sorted by geography, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then determine which marketing concepts have the highest conversion rates in each area before launching a full-scale, one-size-fits-all campaign.
Beat the Competition with Better Lead Lists
Too many companies restrict their view of lead lists to convenience. Although lead lists simplify lead generation, that isn't the only advantage they offer. They also create competitive advantages for companies that sell to model trains businesses. As your competitors waste time fishing for leads in phone books, a good lead list frees your sales force to progress further into the sales cycle.
Want to learn more about selling to model trains businesses? You might find these additional resources to be of interest.
If you operate a model trains business, these additional resources will be of interest:
If opening a model trains business is on your to-do list, these resources were written to assist you:
If you are eager to get marketing tips for a different industry, please browse our directory of marketing guides below.