Typically, companies that market monuments and markers wholesale and manufacturers businesses find it hard to meet their lead generation requirements using in-house resources. Fortunately, buying leads can solve this challenging problem.

Lead List Databases: Why Size Matters

In the world of B2B lead lists, database size definitely matters.

Ideally, you should narrow your search to providers that can offer a large database of monuments and markers wholesale and manufacturers businesses. Experian Business Services, for example, culls leads from a current database of 14 million U.S. businesses that can be filtered and sorted according to your exact specifications.

As a revenue-minded seller, the amount of sales you generate will be directly tied to the number of contacts contained in your lead lists. As the size of the provider's database increases, so does your ability to to create a highly targeted pool of prospects.

In-House Leads vs. Purchased Lead Lists

Business owners often avoid lead lists because they feel they can produce the same results using in-house resources. But what they fail to consider is that lead list providers are specialists who are highly skilled in identifying targeted leads. So a decent list provider can produce a list of prospective monuments and markers wholesale and manufacturers businesses at a cost that is much lower than in-house lead generation. Additionally, the best list providers have developed mechanisms that capture new monuments and markers wholesale and manufacturers businesses as they enter the marketplace and meticulously maintain their contact databases. For most in-house sales units, it's just not possible to keep pace with the professionals.

Networking with Lead Lists

Many business owners don't fully appreciate how lead lists can expand their prospect pool, sometimes even beyond the names contained in the list itself. After you have qualified the monuments and markers wholesale and manufacturers businesses on the list, each contact represents a doorway to a larger network of monuments and markers wholesale and manufacturers business contacts that can be tapped into through telemarketing, sales calls and online social networking.

By intentionally using lead lists as the basis for networking, you extend the list's ROI far beyond the initial campaign. Although you will likely purchase additional lists later, you'll gain industry influence when you conduct follow up networking with the leads you acquire right now.