In the world of mortgage and loan banks business sales, direct marketing can be a highly effective entry point -- and that means lead generation is a core business activity for firms like yours.

How to Recognize High Quality Lead Lists

There are at least three things to look for in a good lead list provider: We recommend: accuracy, updating and speed.

Top-rate list providers like Experian Business Services have created large mortgage and loan banks business databases to give their clients the most up-to-date leads in the industry.

When choosing a mortgage and loan banks business list vendor, ease of conversion is a major consideration. The more accurate and targeted your lead list is, the higher your conversion rate will be. However, you'll also want to consider how long it takes the vendor to fulfill list requests. In today's business climate, even small delays can bring sales and marketing processes to a standstill.

Collaborative Uses for Mailing Lists

If you limit the use of mortgage and loan banks business lead lists to direct mail and cold calling, you're handicapping the return on your investment. A good lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been filtered by area code, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then determine which marketing concepts have the highest conversion rates in each area before launching a full-scale, one-size-fits-all campaign.

Beat the Competition with Better Lead Lists

Too many companies restrict their view of lead lists to convenience. Despite the importance of convenience, that isn't the only advantage they offer. They also create competitive advantages for companies that sell to mortgage and loan banks businesses. As your competitors grow increasingly desperate for leads, a good lead list lets your team turn its attention to actual prospects and sales activities.