It's a widely accepted fact that the quality of your firm's prospecting approach needs to be as strong and robust as possible.
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There are a limited number of mosquito control businesses you can sell to. You can't sell to all of them, but lead lists target high value prospects so you can concentrate on the ones that are likely to become satisfied customers.
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Use Lead Lists to Reach Off-List Leads
Many business owners don't fully appreciate how lead lists can expand their prospect pool, sometimes even beyond the names contained in the list itself. After you have qualified the mosquito control businesses on the list, each contact is an on-ramp a larger network of mosquito control business contacts that can be tapped into through telemarketing, sales calls and online social networking.
By working its network of contact, you extend the list's ROI far beyond the initial campaign. Although you will purchase additional lists later, you'll raise your brand profile when you conduct follow up networking with the leads you acquire right now.
Third-Party Lead Lists Versus Do It Yourself
It's a common misperception that lead lists are cost-prohibitive for most sales programs. Although there is an added expense associated with lead lists, the overhead cost of maintaining an in-house lead generation program exceeds the amount of cash you'll spend to acquire a reliable list. When you consider how much time it would take your sales team to create a large database of constantly updated mosquito control business contacts, it's not difficult to see why lead lists are an attractive alternative to internal processes.
Always Start with a Big Lead Database
When it comes to finding reliable list providers, database size definitely matters.
For the best leads, you'll need to narrow your search to providers that can offer a large database of mosquito control businesses. Experian Business Services, for example, has a comprehensive database of 14 million U.S. businesses that can be filtered and sorted according to your exact specifications.
The business reality is that the amount of sales you generate will be directly tied to the number of contacts contained in your lead lists. As the size of the provider's database increases, so does your ability to filter it down to a list of high value sales targets.
Non-Industry-Specific Lead Databases
If you sell to a broader market than this one, most mailing list vendors are happy to help you out. You can even target things like Businesses That Own a Building, Businesses Owned by Hispanic Executives, and other niche segments. The key is to think through who your best prospects are. Explain that profile to your mailing list vendor and they can usually take it from there.
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