Foundational marketing strategies can have limited impact in B2B sales if lead gen isn't the top priority.
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In this market, inexperienced sales teams often to discover that. To the contrary, intelligent work processes outperform effort -- and for smart selling, it's tough to beat an exceptional mutual funds and brokers business prospect database.
Lead List ROI
It's a common misperception that lead lists are cost-prohibitive for most sales programs. Although there is an added expense associated with lead lists, the overhead cost of maintaining an in-house lead generation program exceeds the amount of cash you'll spend to acquire a reliable list. When you consider how much time it would take your sales team to create a large database of constantly updated mutual funds and brokers business contacts, it's not difficult to see why lead lists are an attractive alternative to internal processes.
Getting More Out of Your Lead Database
When it comes to conversions, lead lists can be powerful sales tools. If your mutual funds and brokers business lead lists are up-to-date, they can be leveraged for customized marketing pieces. Promotional material that has been customized with the name of the mutual funds and brokers business has a higher conversion rate than generic marketing content.
After the initial mailing, mutual funds and brokers business lists can be leveraged to conduct follow-up calls, e-mails and sales calls. The key is to use the accuracy of the lead list to your advantage and to maximize its potential throughout the sales cycle.
Always Start with a Big Lead Database
In the world of B2B lead lists, database size definitely matters.
For the best leads, you'll need to narrow your search to providers that can offer a large database of mutual funds and brokers businesses. Experian Business Services, for example, has a comprehensive database of 14 million U.S. businesses that can be filtered and sorted according to your exact specifications.
The business reality is that the amount of sales you generate will be directly tied to the number of contacts contained in your lead lists. As the size of the provider's database increases, so does your ability to focus your sales cycle on the most likely buyers.
Other Options for Getting Business Leads
Growing your business by buying lead lists from mailing list and lead database brokers is a no-brainer. Still, make sure you brainstorm on other ways to improve lead generation.
In some case, you can find free leads that are very good. For example, you might hire an intern and have them look for leads on websites. This is a great way to get access to leads that may not be getting many calls from your competitors.
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