A sales plan that doesn't involve purchasing sales leads is dangerous and foolhardy if your organization sells to naturopathic clinics.
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Typically, companies that offer products and services naturopathic clinics find it hard to meet their lead generation requirements using in-house resources. That's where lead lists can help . . .
Characteristics of High-Converting Lead Lists
The best lead lists share several characteristics that are essential in selling to naturopathic clinics. Right out of the gate, you'll want a list that has been generated from a large contact database. For example, Experian Business Services offers B2B lead lists that have been culled from more than 14 million active U.S. businesses. For sellers to naturopathic clinics, a large database increases the pool of prospects that can then be sorted and filtered for specific criteria including location, business size, years in business, etc. Since lead quality has a significant influence on conversion, you'll also want to focus your efforts on providers that are well established and reputable.
Finding Sales Prospects
Updated and accurate lead lists increase the odds of positive naturopathic clinic responses. But before you can close deals, you'll need to use your lists to engage in prospecting.
Like it or not, you can't avoid the hard work of picking up the phone and using the lead list to qualify prospects. Although not every naturopathic clinic on the list will welcome your sales pitch, the payoff for an investment in a targeted lead list will be noticeably higher response percentages.
Direct Mail Marketing Tips
With direct mail, you only get one chance to capture a prospect's attention. When a naturopathic clinic decisionmaker reads your piece, he has to be captivated by what he sees.
Most businesses invest large sums of money in the creation of each direct mail piece. But here's the kicker: All of the time, energy and resources you invest in your direct mail marketing channel will be wasted unless your pieces are seen by the right people. As a result, lead generation isn't just about adding naturopathic clinic names to a list -- it's about creating a list of targeted naturopathic clinic sales prospects.
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