Everyone knows that who you know can be more important than what you know when selling to New Thought churches -- and good leads are the seeds for great relationships.
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In the world of New Thought church sales, direct marketing can be the most effective way to get your foot in the door -- and that means lead generation is a core business activity for firms like yours.
Avoid Misuse of Lead Lists
When you purchase a list of New Thought church leads from a third-party, you are usually entitled to limited use of the contacts it contains.
Mailing and lead lists are generally restricted to the terms of the contract, underscoring the need to make sure you know what you're paying for before you agree to a purchase. In some cases, vendors may permit usage upgrades, but you'll need to contact your provider before you move outside the contract parameters.
Lead Database Advanatages
It's a fact: lead lists give your company a competitive advantage. In many companies, lead generation is the only thing standing in the way of greater sales revenue. When sales units are required to compile lead lists solely from phone books, online searches and other sources, lead quality suffers.
But quality, third party lead lists are current, accurate, and reliable. It's normal for third-party lead lists to be updated on a regular basis so sales personnel always have the most dependable contact information for prospecting and other sales activities.
When to Change Lead List Providers
Lead list providers are acutely aware of the fact that they are only as good as the most recent list they delivered to the client. A single lapse can mean disaster for a B2B enterprise, so it's important to regularly evaluate the quality of your provider. Good providers deliver reliable lead lists and are careful to include new New Thought churches in their database.
If your current provider isn't meeting your expectations, you can't afford to continue investing in their products. At Gaebler, we recommend Experian Business Services. Experian has proven itself to be a supplier of consistently high quality New Thought church leads that convert at higher rates than leads that have either been generated in-house or provided by other vendors.
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