January 18, 2021  
 
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Mailing Lists for News and Sports Services Businesses

Looking for a way to deal with increased competition? Direct mail lists could be the route to selling to more news and sports services businesses.

In the market to buy new leads? We can help.
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Identifying good lead generation mechanisms is hard work. Our lead list guidelines can equip your sales force to outperform and outsell industry standards.

Using News & Sports Services Business Lead Lists

Without a doubt, news and sports services business lead lists should be a priority for B2B enterprises that sell in the industry. Instead of forcing your team to find their own leads, you can rely on third-party providers to broaden your contact base and supply your company with lists of targeted news and sports services business leads.

Since lead lists can be sorted by geography, business size and other criteria, your sales force can channel their efforts toward the most promising news and sports services business prospects.

Reputation counts when it comes to lead list providers. Based on their industry reputation and reliable service model, we advise our business partners to consider Experian Business Services for news and sports services business lead lists. Experian is a proven lead list provider with a demonstrated history of success in news and sports services business sales.

Benefits of Lead Lists

Without a doubt, lead lists give your company an edge on the competition. In many companies, lead generation is the fly in the ointment -- the primary barrier to capturing a larger share of the market. When sales units have to produce their own leads, the quality of the leads they gather is marginal, at best.

However, outsourced lead lists offer a steady stream of contacts that have been compiled from multiple sources. It's normal for third-party lead lists to be updated on a regular basis so sales personnel always have the most recent and comprehensive contact information for prospecting and other sales activities.

Using Lead Lists to Convert Sales

When it comes to conversions, lead lists can be powerful sales tools. If your news and sports services business lead lists are up-to-date, they can be leveraged for customized marketing pieces. Promotional material that has been customized with the name of the news and sports services business is more likely to be read than generic marketing content.

After the initial mailing, news and sports services business lists can be leveraged to conduct follow-up calls, e-mails and sales calls. The key is to use the accuracy of the lead list to your advantage and to maximize its potential throughout the sales cycle.

Related Resources Pertaining to Direct Marketing

Want to learn more about selling to news and sports services businesses? You may also enjoy these articles.

Direct Marketing Lists

How to Get Your Sales Letter Opened

Effective Direct Mail


Conversation Board

What techniques do you use to increase your news and sports services business lead database? We always welcome feedback and we're eager to hear about new ways to sell to news and sports services businesses.


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