Targeted Mailing Lists
Mailing Lists for Notions Retail Businesses
For those of you who sell to notions retail businesses, lead generation can have a huge impact on selling efforts. So what can you do if your company is unable to find high-value prospects?
Frustrated by how many other companies are competing for the buying dollars of notions retail businesses lately?
In this market, inexperienced sales teams often to learn that. More often than not, intelligence trumps dedication -- and for smart selling, it's tough to beat an exceptional notions retail business lead list.
Using Lead Lists to Sell to Notions Retail Businesses
Compared to businesses in other industries, notions retail businesses expect place a high priority on multiple product messaging options. Although businesses in this industry appreciate the ability to quickly locate equipment and supplies when they need them, they also expect B2B companies to aggressively pursue their buying dollars.
Lead lists enable selling success because they are targeted compilations of updated leads that can be utilized in a variety of seller-initiated activities including direct mail, telemarketing, sales calls and online channels.
Use Lead Lists to Reach Off-List Leads
Many business owners don't fully appreciate how lead lists can expand their prospect pool, sometimes even beyond the names contained in the list itself. After you have qualified the notions retail businesses on the list, each contact is an on-ramp a larger network of notions retail business contacts that can be tapped into through telemarketing, sales calls and online social networking.
By intentionally using lead lists as the basis for networking, you extend the list's ROI far beyond the initial campaign. Although you will likely purchase additional lists later, you'll improve your industry presence when you conduct follow up networking with the leads you acquire right now.
Lead List Vendor Recommendations
Google is often business owners' first stop when they're looking for a lead list provider. There's nothing wrong with an Internet search, but Google doesn't tell the whole story. Many online vendors are big on promises and short on execution, so it's important to verify each provider's claims and references.
We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to notions retail businesses routinely depend on Experian to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
Creative Ways to Get Sales Leads
Seeking out new prospects by buying sales leads from mailing list and lead database brokers is a great start to any lead gen initiative. Still, make sure you brainstorm on other ways to improve lead generation.
In some case, you can find free leads that are very good. For example, you might hire an intern and have them look for leads on websites. This is a great way to get access to leads that may not be getting many calls from your competitors.
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