Be aware that nurses referral services are diverse operations with unique needs and circumstances.
(article continues below)
The process of locating legitimate leads can be difficult for companies that sell in this industry. Our lead list guidelines can equip your sales force to outperform and outsell industry standards.
Where to Find Good Nurses Referral Service Leads
Nurses Referral Service leads come from many different sources. Local business directories, online searches and trade associations are good starting points. Over the past few years, many businesses have also used social media sites like Twitter to generate leads for their products. But regardless of the communication medium, the key to lead development is networking. As your list of nurses referral service contacts grows, the easier it is to identify the customers who are most likely to make a positive purchasing decision.
Lead List Metrics
Multiple methods exist for measuring the effectiveness of nurses referral service lead lists.
For starters, conversion rate (number of sales/number of leads) is essential in measuring lead list success and failure rates. But you may also want to think about integrating a few other metrics into your assessment routine.
A units-per-lead measurement can tell you a lot about the quality of the leads you're receiving from your vendor. When compared to your internal lead generation metrics, a low figure here could indicate a provider that isn't performing adequate qualification or lead filtering. Along the same lines, individual metrics for your sales staff indicate how well each of your team members is using the leads they receive from your vendor.
Always Start with a Big Lead Database
When it comes to finding reliable list providers, database size definitely matters.
For the best leads, you'll need to narrow your search to providers that can offer a large database of nurses referral services. Experian Business Services, for example, has a comprehensive database of 14 million U.S. businesses that can be filtered and sorted according to your exact specifications.
The business reality is that the amount of sales you generate will be directly tied to the number of contacts contained in your lead lists. As the size of the provider's database increases, so does your ability to filter it down to a list of high value sales targets.
If are interested in direct marketing and nurses referral service lead lists, you may enjoy these resources.
If you operate a nurses referral service, we've got some more appropriate guides for you:
If you plan on starting a nurses referral service, these resources were written to assist you:
If you are eager to get marketing tips for a different industry, try our list of marketing guides below.