Looking for sales leads? You're not alone.
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In this market, inexperienced sales teams often to learn that. Sometimes, intelligent work processes outperform effort -- and when it comes to working smart, it's tough to beat an exceptional occupational therapy and rehabilitation practice lead list.
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How to Generate Qualified Leads
Not surprisingly, occupational therapy and rehabilitation practice lead generation strategies are extremely diverse. While some businesses generate leads through industry networking, others conduct formal prospecting campaigns through trade associations, business lists and even online searches. The majority of companies use a combination of strategies, but fail to develop a reliable lead generation system.
Lead lists eliminate the hassle in generating leads and deliver leads that have been compiled from the best possible sources. Beyond that, third-party leads lists generally have a higher conversion rate than the ones that are acquired through in-house processes.
Finding the Best Leads Within a Lead List
A first-rate lead list provider, your provider will deliver an updated lead list that has been sorted according to company size, years in business, zip code and other criteria. But your work isn't done yet. Unless you are using the lists for mass marketing campaigns (e.g. direct mail), list contacts need to be further qualified by your sales team. Since the occupational therapy and rehabilitation practice contacts have been culled from a larger group of updated prospects, you'll have better higher conversion rates -- but you'll still need to expend energy to achieve maximum return on your investment.
Interviewing Lead List Providers
Companies interested in using lead lists in a B2B sales environment are advised to interview several prospects before settling on a provider. During the interview, you'll need to determine whether or not the provider is capable of delivering lists of contacts that have been filtered and updated within the past thirty days. This is especially important for occupational therapy and rehabilitation practices given the industry's high turnover rates. If you aren't sure where to begin your search, we recommend starting with Experian. Experian is a reputable vendor with a proven track record in producing high converting leads for the B2B sector.
Typical Lead List Database Fields
When buying business leads, you will typically get Company Name, Contact Name, Address and Phone Number. What you actually get depends on which lead vendor you buy from. For some vendors, for example, you can opt to receive fields like Estimated Annual Sales, Company Website and Year Established.
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