If you're just hoping for high volumes of office design firms to line up for your products, you're going to be waiting for a while.
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In order to successfully sell to office design firms, it's necessary to pursue a segmented marketing strategy -- and that means you have to be thoughtful in assembling your prospect lists.
Process for Selecting a Lead List Partner
Sales units that depend on lead lists are advised to interview several prospects before settling on a provider. During the interview, you'll need to determine whether or not the provider is capable of delivering lists of contacts that have been filtered and updated within the past thirty days. This is especially important for office design firms since business turnover and failures are an everyday, industry occurrence. If you aren't sure where to begin your search, we recommend starting with Experian. Experian is a top-tier provider with a proven track record in producing high converting leads for the B2B sector.
Ramping Sales and Profits with B2B Lead Lists
Mass market advertising won't work when selling to office design firms. You can spend a small fortune on a visually appealing ad and go virtually unnoticed in the industry. Unlike mass marketing resources, lead lists allow you to target your messaging toward a select group of prospects. When selling to office design firms, the ability to focus sales and marketing efforts on specific types of leads is essential.
Pre-Qualifying Sales Leads from Purchased Lead Lists
Managers who integrate office design firm lead lists into their sales strategy are responsible for ensuring their company exploits the full value of purchased leads. The acquisition of a high quality lead list doesn't mean your team is ready to start pounding the pavement. It may be necessary for sales personnel to further qualify each prospect and tailor their approach accordingly.
Types of Data Available from Lead Database Vendors
In dealing with the biggest lead list companies, you will typically get Company Name, Contact Name, Address and Phone Number. What you actually get depends on which lead vendor you buy from. In some cases, for example, you can opt to receive fields like Executive Titles, Email Addresses and Number of Employees.
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