Seasoned, industry veterans it's good to have all the help they can get. Towards that end, direct marketing lists great for boosting lead volumes and sales revenue.

Lead List Vendor Recommendations

Google is often business owners' first stop when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. You'll find no shortage of vendors that are big on promises and short on execution, so it's important to verify each provider's claims and references.

We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to optical imaging equipment and supplies businesses routinely depend on Experian to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.

How to Get Quality Leads

There are many ways to generate B2B sales leads. Customer referrals, industry contacts and other strategies are commonplace in B2B enterprises.

But even though a handful of quality leads are enough to prime the pump, you will ultimately need an ongoing source of leads to satisfy your sales unit's craving for new prospects. Lead lists deliver a constant supply of optical imaging equipment and supplies business contacts that can be sorted according to precise sellings criteria.

Avoid Misuse of Lead Lists

When you purchase a list of optical imaging equipment and supplies business leads from a third-party, you are usually entitled to limited use of the contacts it contains.

Mailing and lead lists are generally restricted to the terms of the contract, so you'll need to exercise diligence in understanding what you're paying for before you agree to a purchase. In some cases, vendors may be willing to extend usage rights for an additional fee, but you'll need to contact your provider before you exceed the limits of your contract.