July 4, 2020  
 
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Mailing Lists for Niche Markets

 

Mailing Lists for Organic Farms

Leveraging direct marketing lists is a proven means to find good sales prospects. But be sure to incorporate them into your sales plan.

Frustrated by how many other companies are competing for the buying dollars of organic farms recently?
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If you're hoping for organic farms to magically appear on your doorstep, you could be in for a long wait. It's time to get aggressive about identifying solid organic farms.

SPECIAL OFFER. Get a list of organic farm contacts. Deliver your message to the right audience with highly targeted mailing lists from Experian. Special offer for Gaebler.com site visitors -- 5% off all Experian mailing list purchases.
 
Buy an organic farm lead database.
 

Lead List Metrics

Multiple methods exist for measuring the effectiveness of organic farm lead lists.

For starters, conversion rate (number of sales/number of leads) is the most important measurement of overall lead list effectiveness. But you may also want to think about integrating a few other metrics into your assessment routine.

A units-per-lead measurement demonstrates the quality of the leads in your lists. When compared to your internal lead generation metrics, a dismal units-per-lead number indicate a provider that isn't performing adequate qualification or lead filtering. Similarly, individual metrics for your sales staff can reveal how well each of your team members is using the leads they receive from your vendor.

Good Lead Brokers

It isn't hard to find high quality, organic farm lead lists. First-rate lead lists come from first-rate lead list providers.

For the best leads, your search needs to focus on the vendors that inhabit the top 10% of the marketplace. New and inexperienced providers typically aren't the best candidates for business owners who are serious about sales.

At Gaebler, we advise our readers to consider Experian Business Services for organic farm lead lists. Experian has proven their mettle with a strong track record of offering the most accurate and up-to-date lead lists available. They maintain real-time counts on qualified prospects and make it easy for their clients to filter targets according to a range of geographic and demographic criteria.

Using Lead Lists to Sell to Organic Farms

Unlike some other types of businesses, organic farms expect multichannel messaging about the products and services that are important to them. Although businesses in this industry appreciate the ability to quickly locate equipment and supplies when they need them, they also expect B2B companies to proactively educate them about product offerings.

Lead lists enable selling success because they are highly accurate prospect directories that can be utilized in a variety of seller-initiated activities including direct mail, telemarketing, sales calls and online channels.

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Already Have an Organic Farm?

If you operate an organic farm, we've got some more appropriate guides for you:

Marketing an Organic Farm

Selling an Organic Farm

Need Information on Opening an Organic Farm?

If you plan on starting an organic farm, these resources were written to assist you:

Opening an Organic Farms Business

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