Foundational marketing strategies can be worthless in B2B sales if lead gen isn't the top priority.
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Although lead lists can shorten the sales process, many sales teams forget that it's important to buy quality lists from proven list providers.
Lead Selection: Which Leads to Buy
Sort and filter features are an important consideration when buying lead lists. The goal isn't to accumulate as many orthodox synagogue leads as you can get your hands on. Instead, you'll want to focus your energy on lead lists containing the names and contact information of likely buyers. For example, Experian, the forerunner in B2B lead lists, makes it easy for their clients to sort and filter leads by geography as well as a variety of demographic criteria including company size, years in business, number of employees, etc.
Beat the Competition with Better Lead Lists
Too many companies restrict their view of lead lists to convenience. Although lead lists simplify lead generation, that isn't the only advantage they offer. They also create competitive advantages for companies that sell to orthodox synagogues. As your competitors waste time fishing for leads in phone books, a good lead list lets your team turn its attention to actual prospects and sales activities.
Use Lead Lists to Reach Off-List Leads
Many business owners don't fully appreciate how lead lists can expand their prospect pool, sometimes even beyond the names contained in the list itself. After you have qualified the orthodox synagogues on the list, each contact is an on-ramp a larger network of orthodox synagogue contacts that can be tapped into through telemarketing, sales calls and online social networking.
By working its network of contact, you extend the list's ROI far beyond the initial campaign. Although you will purchase additional lists later, you'll raise your brand profile when you conduct follow up networking with the leads you acquire right now.
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