A sales plan that doesn't involve purchasing sales leads is dangerous and foolhardy if you market to orthopedic appliances wholesale and manufacturers businesses.
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Companies that lack reliable lead generation tools are at a competitive disadvantage. To keep pace with the competition, you need a sales process that consistently delivers high-opportunity orthopedic appliances wholesale and manufacturers business leads to the sales force.
Lead List Metrics
Multiple methods exist for measuring the effectiveness of orthopedic appliances wholesale and manufacturers business lead lists.
For starters, conversion rate (number of sales/number of leads) is essential in measuring lead list success and failure rates. But you may also want to think about integrating a few other metrics into your assessment routine.
A units-per-lead measurement reveals the quality of your vendor's leads and database contents. When compared to your internal lead generation metrics, a may indicate a provider that isn't performing adequate qualification or lead filtering. Similarly, individual metrics for your sales staff can reveal how well each of your team members is using the leads they receive through a third-party supplier.
Beat the Competition with Better Lead Lists
Too many companies restrict their view of lead lists to convenience. While lead lists undoubtedly make it easier to identify sales leads, that isn't the only advantage they offer. It may be even more important to consider how lead lists can give your business a competitive edge over other companies that sell to orthopedic appliances wholesale and manufacturers businesses. As your competitors waste time fishing for leads in phone books, a good lead list lets your team turn its attention to actual prospects and sales activities.
Criteria for Lead List Vendor Selection
In our experience, there are a lot of variations among lead list vendors and Experian Business services stand out from the crowd. Unlike other vendors on the market, Experian has all of the qualities we look for in a great lead list provider, including the following:
- Large database. We think it's important for businesses that sell to orthopedic appliances wholesale and manufacturers businesses to cull their leads from an expansive business database. Why? Because more contacts equates to a higher volume of truly qualified leads.
- Updated contacts. Contact updating is lead list 101. Long contact lists are worthless unless they are regularly updated for accuracy.
- Delivery speed. When your business needs a new supply of orthopedic appliances wholesale and manufacturers business leads, you can't afford to suffer delays from your vendor. Good list providers respond to client requests in hours or less.
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