If you're just hoping for high volumes of outdoor lighting businesses to line up for your products, you're going to be waiting for a while.
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Right away, businesses (and particularly outdoor lighting businesses) are extremely discriminating in their purchasing decisions. Flawless sales cycle execution is essential, but even that will fall short unless you have invested in a high quality lead list.
Lead List Ethics
When you purchase a list of outdoor lighting business leads from a third-party, you aren't necessarily entitled to carte blanche, infinite use of the leads it contains.
Mailing and lead lists are generally restricted to the terms of the contract, underscoring the need to make sure you know what you're paying for before you agree to a purchase. In some cases, vendors may permit usage upgrades, but you'll need to contact your provider before you engage in sales and marketing activities that are contractually prohibited.
Always Start with a Big Lead Database
In the world of B2B lead lists, database size definitely matters.
Ideally, you should narrow your search to providers that can offer a large database of outdoor lighting businesses. Experian Business Services, for example, has a comprehensive database of 14 million U.S. businesses that can be filtered and sorted according to your exact specifications.
Simple math says that the amount of sales you generate will be directly tied to the number of contacts contained in your lead lists. As the size of the provider's database increases, so does your ability to filter it down to a list of high value sales targets.
Why Lead Lists?
Is there an expense associated with obtaining lead lists from a proven third-party provider? Absolutely. However, in the long term, internal lead generation costs more than outsourcing.
Your company will receive better returns from proven list providers because they have massive industry databases that are updated regularly for accuracy. The bottom line is that lead lists improve the speed and effectiveness of the selling process.
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