January 22, 2021  
 
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Mailing Lists for Outdoor Sports and Recreation Businesses

Using direct mail lists is a proven means to take the next step and grow your business. But don't forget to incorporate them into your sales strategy.

Selling to outdoor sports and recreation business businesses is a completely different ballgame than what you might expect it to be.
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Sellers often fail to recognize that outsourcing may be more beneficial than internal lead generation. We've got the scoop on buying outdoor sports and recreation business mailing lists.

Investment or Expense?

B2B businesses sometimes hesitate to buy lead lists because they mistakenly see them as an expense, i.e. a purchase that has no lasting value for the company. In fact, a good lead list is an investment in your company's future. The outdoor sports and recreation business contacts you acquire through a reputable lead list provider are potential long-term clients. More importantly, lead lists can deliver an ROI that meets or even exceeds the ROI you receive from other high-producing assets in your company.

Tips for Prospecting with Lead Lists

First-rate lead lists increase the odds of positive outdoor sports and recreation business responses. But before you can close deals, you'll need to use your lists to engage in prospecting.

Like it or not, you can't avoid the hard work of picking up the phone and using the lead list to qualify prospects. Although not every outdoor sports and recreation business on the list will welcome your sales pitch, the payoff for an investment in a targeted lead list will be noticeably higher conversion rates.

Interviewing Lead List Providers

Sales units that depend on lead lists are advised to interview several prospects before settling on a provider. Interviews should focus on whether or not the provider is capable of delivering lists of contacts that have been filtered and updated within the past thirty days. This is especially important for outdoor sports and recreation businesses given the industry's high turnover rates. If you aren't sure where to begin your search, we recommend starting with Experian. Experian is a reputable vendor with a proven track record in producing high converting leads for the B2B sector.

Other Types of Lead Lists

If you sell to a broader market than this one, most mailing list vendors are happy to help you out. You can even target things like Franchised Businesses, Executives Who Work in Marketing, and other niche segments. The key is to think through who your best prospects are. Explain that profile to your mailing list vendor and they can usually take it from there.

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Already Have an Outdoor Sports & Recreation Business?

If you operate an outdoor sports and recreation business, we've got some more appropriate guides for you:

Marketing an Outdoor Sports and Recreation Business

Selling an Outdoor Sports and Recreation Business

Do You Plan on Starting an Outdoor Sports & Recreation Business Soon?

If opening an outdoor sports and recreation business is on your to-do list, these resources were written to assist you:

How to Start an Outdoor Sports & Recreation Business

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