In the world of outfitters and guides business sales, direct mail and telemarketing can be a highly effective entry point -- and that means lead generation is a core business activity for companies that sell in this industry.

When to Change Lead List Providers

Lead list providers are acutely aware of the fact that they are only as good as the most recent list they delivered to the client. A single lapse can mean disaster for a B2B enterprise, so it's important to regularly evaluate the quality of your provider. Good providers are meticulous about quality and are careful to include new outfitters and guides businesses in their database.

If your current provider isn't meeting your expectations, you can't afford to continue investing in their products. We are impressed with Experian Business Services. Experian delivers first-rate outfitters and guides business leads that convert at higher rates than leads that have either been generated in-house or provided by other vendors.

Lead Database Advanatages

It's a fact: lead lists give your company a competitive advantage. In many companies, lead generation is a major barrier to greater market share. When sales units generate lead lists internally, lead quality takes a back seat to speed and efficiency.

However, outsourced lead lists provide consistently reliable leads. It's normal for third-party lead lists to be updated on a regular basis so sales personnel always have the most recent and comprehensive contact information for prospecting and other sales activities.

Sales Mailing List Best Practices

It makes sense to focus lead list generation on outfitters and guides businesses that are likely to respond to your sales and marketing efforts. Filtered lists can then be used for a range of activities within your organization including prospecting, direct mail and telemarketing. Given the prevalence of online marketing strategies, you may want to include email and web addresses in the lead lists your company purchases.