For the sake of speed, the industry's top sellers rely on business mailing lists provided by top brokers.

Package Design and Development Business Lead List Vendors

There are many good package design and development business lead list vendors in the marketplace. But there are also many providers you'll want to avoid. You'll need to be careful to avoid being duped by a sub-standard provider and focus your search on providers with a solid reputation in the industry.

We've seen lead list vendors come and go. But for our money, it's hard to beat the lists provided by Experian. Experian is an established name with a track record of providing current and accurate package design and development business leads. With a comprehensive lead database, Experian gives its customers the resources they need to perform at the highest levels.

Using Lead Lists for Direct Marketing

With direct mail, you only get one chance to capture a prospect's attention. When a package design and development business decisionmaker reads your piece, he has to be knocked over by what he sees.

Most businesses invest large sums of money in the creation of each direct mail piece. But your investment in your direct mail marketing channel will be wasted unless your pieces are seen by the right people. As a result, lead generation isn't just about adding package design and development business names to a list -- it's about producing a high quality list of package design and development business sales prospects.

Using Lead Lists to Convert Sales

Lead lists can be valuable resources for increasing conversion rates. If your package design and development business lead lists are up-to-date, they can be used to generate customized marketing pieces. Promotional material that has been customized with the name of the package design and development business has a higher conversion rate than generic marketing content.

After the initial mailing, package design and development business lists can provide the backbone for follow-up calls, e-mails and sales calls. The key is to use the accuracy of the lead list to your advantage and to maximize its potential throughout the sales cycle.