If you're waiting for scores of packing and crating businesses to transfer their loyalty to your brand, you may not be in business much longer.
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Despite the fact that lead lists can streamline the sales cycle, many sales teams forget that it's important to buy quality lists from proven list providers.
Sales Mailing List Best Practices
It makes sense to focus lead list generation on packing and crating businesses that are likely to respond to your sales and marketing efforts. Filtered lists can then be used for a range of activities within your organization including prospecting, direct mail and telemarketing. Given the prevalence of online marketing strategies, you may want to include email and web addresses in the lead lists your company purchases.
Ramping Sales and Profits with B2B Lead Lists
Consumer-based marketing techniques fall flat when selling to packing and crating businesses. You can spend a small fortune on a visually appealing ad and go virtually unnoticed in the industry. In contrast to other marketing resources, lead lists allow you to target your messaging toward a select group of prospects. When selling to packing and crating businesses, the ability to focus sales and marketing efforts on specific types of leads is essential.
Lead Selection: Which Leads to Buy
Top tier lead list providers give their clients the ability to sort and filter leads. The goal isn't to accumulate as many packing and crating business leads as you can get your hands on. Instead, you'll want to focus your energy on lead lists containing the names and contact information of likely buyers. For example, Experian, one of the industry's most respected providers, makes it easy for their clients to sort and filter leads by geography as well as a variety of demographic criteria including company size, years in business, number of employees, etc.
Other Options for Getting Business Leads
Finding new customers by obtaining low-cost sales leads from mailing list and lead database brokers is a great idea. Still, make sure you brainstorm on other ways to improve lead generation.
In some case, you can find free leads that are very good. For example, you might hire an intern and have them look for leads on websites. The nice thing is that the leads you get in this manner are often leads that your competitors may not have access to.
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