The harder your sales force works, the more conversions they will achieve. Sales organizations that are proactive about acquiring new paint store leads have a clear advantage over those that simply wait for the phone to ring.
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Without good lead generation infrastructure, firms are at a competitive disadvantage. To keep pace with the competition, you need a sales process that consistently delivers qualified paint store leads to the sales force.
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Lead Lists: Build or Buy?
Business owners often avoid lead lists because they feel they can produce the same results using in-house resources. However, they often overlook the fact that lead list providers are specialists who are extremely adept at identifying targeted leads. So a decent list provider can produce a list of prospective paint stores at a cost that is much lower than in-house lead generation. Additionally, the best list providers have developed mechanisms that capture new paint stores as they enter the marketplace and meticulously maintain their contact databases. For the majority of in-house sales units, it's impossible to match the performance of third-party list providers.
How Third-Party Lead Lists Help Companies to Grow
There are a lot of ways lead lists can be used to grow your business. The fact that you're purchasing solid lead lists is a growth strategy because it improves the quantity and quality of your company's prospect pool. However, lead lists can also be employed as a tool for penetrating new markets.
By focusing on specific geographies, you can instantly begin marketing your products in an unfamiliar environment. Sometimes you can even test market products in new territories with lists of paint stores that have been sorted for each target market.
Sorting & Filtering Leads
Sort and filter features are an important consideration when buying lead lists. The goal isn't to accumulate as many paint store leads as you can get your hands on. Instead, you'll want to focus your energy on lead lists containing the names and contact information of likely buyers. For example, Experian, a recognized name in lead and prospecting databases, makes it easy for their clients to sort and filter leads by geography as well as a variety of demographic criteria including company size, years in business, number of employees, etc.
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