The connection between diligence and sales conversions is undeniable. Sales organizations that aggressively pursue fresh painting and decorating business prospects have a clear advantage relative to companies that adopt a more passive approach.
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Sales forces without a healthy pipeline of leads fall short of revenue targets. To remain competitive, you need to develop a business model that feeds high-opportunity painting and decorating business business leads to the sales force.
Use Lead Lists for More Than Direct Mail
Many B2B companies limit the use of lead lists to direct marketing. That's fine -- lead lists are fantastic resources for targeted, direct mail marketing. However, there are many other ways you can use lead lists in your organization. Depending on your strategy, it might be possible to use the painting and decorating business contacts you acquire to launch prospecting, telemarketing or online sales and marketing initiatives. For example, by integrating lead lists into a coordinated prospecting and lead qualification campaign, you can quickly convert contacts into satisfied customers.
Establishing a Relationship with a Lead List Vendor
These days, relationships are a primary factor in your company's success. Your relationship with your lead list provider is no different than any other business relationship. By nurturing a relationship with a proven vendor, you gain the peace of mind that comes with knowing that your lists include highly accurate painting and decorating business contacts.
Our business partners consistently have good things to say about Experian. Experian has a proven reputation for delivering high converting leads across a range of industries. Even more, their painting and decorating business leads can be manipulated to target your specific geographic and demographic (size of company, number of employees, years in business, etc.) sales goals.
Are Lead Lists Worth the Investment?
It doesn't make sense to invest in electronics and other peripherals, but then refuse to invest in good lead lists.
The decision to purchase a lead list is a decision to invest in your company's future. It's the purchase of an asset that can deliver real financial returns in the form of increased sales revenues.
Still not convinced? Then consider this: the time your team spends pouring through business directories is time they aren't spending meeting with clients. It doesn't take very many hours spent on in-house lead generation to justify an investment in a quality lead list.
Other Services from Mailing List Providers
Many sales lead brokers do more than just sell leads. In some cases, your list broker may be able to directly assist you with a direct mail postcard campaign or an email blast campaign. They also can clean your existing lists of prospects for you. Finally, if you send the list company a few customers that you think are a good fit for your business, they can usually run some software to create a new list of similar companies.
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