Experienced sellers know that to maximize revenue, they need the help of third-party providers. Towards that end, direct marketing lists great for boosting lead volumes and sales revenue.

Lead Selection: Which Leads to Buy

Sort and filter features are an important consideration when buying lead lists. Remember: Your goal isn't just to acquire as many parking business leads as possible. Instead, direct your focus toward provider lists that deliver pre-qualified leads. For example, Experian, a recognized name in lead and prospecting databases, makes it easy for their clients to sort and filter leads by geography as well as a variety of demographic criteria including company size, years in business, number of employees, etc.

The Role of Mailing Lists

It's a fact: lead lists give your company an upper hand in the selling process. In many companies, lead generation is a major barrier to greater market share. When sales units have to produce their own leads, lead quality suffers.

But quality, third party lead lists provide consistently reliable leads. In most cases, the lists are updated on a regular basis so sales personnel always have the most recent and comprehensive contact information for prospecting and other sales activities.

Lead List Ethics

When you purchase a list of parking business leads from a third-party, you are usually entitled to limited use of the contacts it contains.

Mailing and lead lists are generally restricted to the terms of the contract, so it's important to know exactly what you're paying for before you agree to a purchase. In some cases, vendors may permit usage upgrades, but you'll need to contact your provider before you move outside the contract parameters.