Persistence pays off in the form of sales conversions. Businesses that are proactive about acquiring fresh parking garage prospects gain an edge over businesses that wait for customers to establish first contact.
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Finding qualified leads is often daunting to growth-minded businesses that sell to parking garages. Our lead list guidelines can equip your sales force to outperform and outsell industry standards.
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In-House Leads vs. Purchased Lead Lists
Sales managers often question the value of lead lists based on the belief that their sales teams can generate the same leads in-house. But what they fail to consider is that lead list providers are specialists who are highly skilled in identifying targeted leads. So a decent list provider can produce a list of prospective parking garages for a fraction of the investment required for in-house lead generation. Additionally, the best list providers have developed mechanisms that capture new parking garages as they enter the marketplace and meticulously maintain their contact databases. For most in-house sales units, it's impossible to match the performance of third-party list providers.
Use Lead Lists to Reach Off-List Leads
Many business owners miss the fact that a single lead list has the potential to dramatically expand the company's prospect base, sometimes even beyond the names contained in the list itself. After you have qualified the parking garages on the list, each contact is an on-ramp a larger network of parking garage contacts that can be tapped into through telemarketing, sales calls and online social networking.
By working its network of contact, you extend the list's ROI far beyond the initial campaign. Although you may choose to purchase additional lists in the future, you'll raise your brand profile when you conduct follow up networking with the leads you acquire right now.
Selecting a Parking Garage Lead List Provider
The key to finding a good parking garage lead list is to focus your search on the industry's best providers. Some providers charge big bucks for leads that are stale and inaccurate. Good lead list providers are meticulous about accuracy. They are invested in ensuring that their lists are up-to-date and they supply their clients with leads that have been targeted to meet precise sales criteria.
There are several good lead list providers on the market. If you're just getting started, we highly recommend Experian Business Services. Experian has the characteristics we look for in a parking garage lead list vendor. Their database of more than 14 million U.S. companies is updated monthly and can be filtered by geographic, demographic and other criteria to create lead lists that are customized to your needs and specifications.
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