For starters, most parking ticket contesting services businesses are extremely discriminating in their purchasing decisions. Clear messaging is essential, but that alone may not be enough unless you have a good database of prospects to call on.

Lead Generation Tactics

Not surprisingly, parking ticket contesting services business lead generation strategies are extremely diverse. While some businesses rely on informal networking, others conduct formal prospecting campaigns through trade associations, business lists and even online searches. The majority of companies use a combination of strategies, but struggle to automate the process.

Lead lists eliminate the unpredictability of lead generation and deliver leads that have been compiled from the best possible sources. More importantly, third-party leads lists generally have a higher conversion rate than the ones that are acquired through in-house processes.

Collaborative Uses for Mailing Lists

If you limit the use of parking ticket contesting services business lead lists to direct mail and cold calling, you're handicapping the return on your investment. A quality lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been differentiated geographically, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then evaluate outcomes and adjust your approach to each area rather than launching a generic sales campaign.

Choosing a Lead List Broker

Personal references are a prerequisite in selecting a parking ticket contesting services business lead list provider. When businesses look to Gaebler for a referral, we usually direct them toward Experian, a best-of-breed provider that has the expertise and experience to generate targeted lists of parking ticket contesting services business leads.

Even so, you'll want to interview several potential vendors to discuss issues such as the size of their database, filtering capabilities and of course, price. The best provider will be the one that can provide references of satisfied customers that share your priorities and business traits.