Tried and true sales tactics can have limited impact in B2B sales if lead gen isn't the top priority.
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But what they may not know is that third-party lead lists frequently outperform lists that are generated by internal staff. Here's what you need to know about third-party pediatric dermatology practice lead liststo drive sales growth.
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Use Lead Lists for More Than Direct Mail
Most lead lists are used exclusively for direct marketing purposes. That's fine -- lead lists are fantastic resources for targeted, direct mail marketing. However, there are many other ways you can use lead lists in your organization. Depending on your circumstances, it might be possible to use the pediatric dermatology practice contacts you acquire to launch prospecting, telemarketing or online sales and marketing initiatives. For example, by integrating lead lists into a coordinated prospecting and lead qualification campaign, you can quickly convert contacts into satisfied customers.
Investment or Expense?
There's a misperception that lead lists are an optional expense for B2B sales divisions. In reality, a good lead list is an investment in your company's future. The pediatric dermatology practice contacts you acquire through a reputable lead list provider are potential long-term clients. Even more, lead lists can deliver an ROI that meets or even exceeds the ROI you receive from other high-producing assets in your company.
Interviewing Lead List Providers
Sales units that depend on lead lists are advised to interview several prospects before settling on a provider. During the interview, you'll need to determine whether or not the provider is capable of delivering lists of contacts that have been filtered and updated within the past thirty days. This is especially important for pediatric dermatology practices since business turnover and failures are an everyday, industry occurrence. If you aren't sure where to begin your search, we recommend starting with Experian. Experian is a reputable vendor with a proven track record in producing high converting leads for the B2B sector.
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