In order to successfully sell to pens and pencils wholesale and manufacturers businesses, it's necessary to pursue a segmented marketing strategy -- and that means you have to be thoughtful in assembling your prospect lists.

Enabling Growth Strategies With Lead Lists

There are a lot of ways lead lists can be used to grow your business. The fact that you're purchasing solid lead lists is a growth strategy because it improves the quantity and quality of your company's prospect pool. However, lead lists also give your business an edge in new market penetration.

By focusing on specific geographies, you can instantly begin marketing your products in uncharted territory. Sometimes you can even test market products in new territories with lists of pens and pencils wholesale and manufacturers businesses that have been sorted for each target market.

Using Lead Lists for Direct Marketing

With direct mail, you have to get it right the first time. When a pens and pencils wholesale and manufacturers business decisionmaker reads your piece, he has to be knocked over by what he sees.

Most businesses invest large sums of money in the creation of each direct mail piece. But your investment in your direct mail marketing channel will be wasted unless your pieces are seen by the right people. Consequently, lead generation isn't just about adding pens and pencils wholesale and manufacturers business names to a list -- it's about creating a list of targeted pens and pencils wholesale and manufacturers business sales prospects.

Switching to a New Lead List Vendor

Reputable lead list providers understand the importance of accurate lists. A single lapse can mean disaster for a B2B enterprise, so it's important to regularly evaluate the quality of your provider. Good providers are meticulous about quality and are careful to include new pens and pencils wholesale and manufacturers businesses in their database.

If your current provider isn't meeting your expectations, you can't afford to continue investing in their products. At Gaebler, we recommend Experian Business Services. Experian has proven itself to be a supplier of consistently high quality pens and pencils wholesale and manufacturers business leads that convert at higher rates than leads that have either been generated in-house or provided by other vendors.