A go-it-alone mentality is dangerous and foolhardy if your organization sells to pet related services businesses.
(article continues below)
In this market, inexperienced sales teams often to discover that. More often than not, intelligent work processes outperform effort -- and when it comes to working smart, it's tough to beat a purchased, high-qaulity pet related services business lead list.
Invest in Lead Lists and Watch Your Business Grow
Many business leaders erroneously classify lead lists as an optional, short-term expense. In fact, a good lead list is an investment in your company's future. The pet related services business contacts you acquire through a reputable lead list provider can be converted to loyal customers. More importantly, lead lists can deliver an ROI that meets or even exceeds the ROI you receive from other high-producing assets in your company.
Lead List Metrics
There are several metrics that can be used to evaluate the effectiveness of pet related services business lead lists.
For starters, conversion rate (number of sales/number of leads) is clearly the most important metric in determining the success or failure of a specific lead list. But you may also want to think about integrating a few other metrics into your assessment routine.
A units-per-lead measurement demonstrates the quality of the leads in your lists. When compared to your internal lead generation metrics, a dismal units-per-lead number indicate a provider that isn't performing adequate qualification or lead filtering. Similarly, individual metrics for your sales staff demonstrate how well each of your team members is using the leads they receive from your vendor.
Checklist for Choosing Lead List Providers
In our experience, third-party lead list providers are definitely not created equal and Experian Business services stand out from the crowd. Unlike other vendors on the market, Experian has all of the qualities we look for in a good lead list provider, including the following:
- Large database. We think it's important for businesses that sell to pet related services businesses to cull their leads from an expansive business database. Why? Because more contacts equates to a higher volume of truly qualified leads.
- Updated contacts. Contact updating is lead list 101. A high volume of contacts is worthless unless they are regularly updated for accuracy.
- Delivery speed. When your business needs a new supply of pet related services business leads, you can't afford to to incur vendor backlogs. Good list providers respond to client requests in hours or less.
What Else Can Lead Brokers Do For You?
Many sales lead brokers do more than just sell leads. Indeed, your list broker may have a range of consulting services. They also can clean your existing lists of prospects for you. Finally, if you send the list broker a few customers that you think are a good fit for your business, they can usually run some software to create a new list of similar companies.
Based on your interest in pet related services business lead databases, you might find these additional resources to be of interest.
If you operate a pet related services business, these additional resources will be of interest:
If opening a pet related services business is on your to-do list, these resources were written to assist you:
If you are eager to get marketing tips for a different industry, please browse our list of marketing guides below.