Niche Mailing Lists
Mailing Lists for Phone Card Businesses
Marketing to phone card businesses is all about targeting the needs and motivations of a would-be customer. We'll tell you how to use lead lists to grow sales.
Run-of-the-mill marketing strategies can be worthless in B2B sales if lead gen isn't the top priority.
There are a limited number of phone card businesses who will be interested in what your company offers. You can't sell to all of them, but lead lists increase awareness so you can concentrate on prospects that are most likely to convert.
Measuring Lead List ROI
Multiple methods exist for measuring the effectiveness of phone card business lead lists.
For starters, conversion rate (number of sales/number of leads) is essential in measuring lead list success and failure rates. But you may also want to think about integrating a few other metrics into your assessment routine.
A units-per-lead measurement demonstrates the quality of the leads in your lists. When compared to your internal lead generation metrics, a dismal units-per-lead number indicate a provider that isn't performing adequate qualification or lead filtering. Similarly, individual metrics for your sales staff demonstrate how well each of your team members is using the leads they receive from your vendor.
Speed vs. Efficiency
Speed and cost are critical considerations when it comes to generating high conversion phone card business leads. Although time plays a role in sales benchmarks, an expedited lead generation process can produce sub-standard leads. But since money doesn't grow on trees, you can't afford to tie up too much of team's time in lead generation. That's where lead lists earn their keep because a good lead list provider can deliver both speed and efficiency to your lead generation routines.
Lead Brokerage Industry Overview
There are plenty of vendors that would like to sell phone card business lead lists to your business. The bad news is that many vendors sell stale lists that have been sold to hundreds of other clients and haven't been updated for months, if not years. When it comes to phone card business lead lists, you get what you pay for. Reputable vendors charge fair rates, but they're still affordable and they provide a product that is vastly superior to the ones you get from discount vendors. At Gaebler, we advise all of our business partners to consider Experian for their business lead lists. In our experience, Experian is stands out from the rest of the field. They have a broad range of phone card business contacts that can be sorted to meet your precise sales criteria.
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