When thoroughly executed, phone directory advertising business sales prospecting is the most time-consuming part of your sales cycle.
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There are a limited number of phone directory advertising businesses you can sell to. You can't sell to all of them, but good business mailing lists target high value prospects so you can concentrate on prospects that are most likely to convert.
Use Your Lead Lists for Both Marketing and Sales
If you limit the use of phone directory advertising business lead lists to direct mail and cold calling, you're not getting the best possible return for your investment. A good lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been sorted by geography, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then evaluate outcomes and adjust your approach to each area rather than launching a generic sales campaign.
Lead Brokerage Industry Overview
There are hoards of companies eager to sell phone directory advertising business lead lists to your business. Buyer beware! The majority of lead list vendors in today's market sell stale lists that have been sold to hundreds of other clients and haven't been updated for months, if not years. In the world of phone directory advertising business lead lists, you get what you pay for. You'll pay for the best vendors, but they're still affordable and they provide a product that is vastly superior to the ones you get from discount vendors. At Gaebler, we refer our readers and clients to Experian for their business lead lists. In our experience, Experian is stands out from the rest of the field. They have a broad range of phone directory advertising business contacts that can be sorted to meet your precise sales criteria.
Why Purchase Mailing Lists?
Isn't it possible to create your own lead lists without paying an outside provider? Absolutely. However, in the long term, internal lead generation costs more than outsourcing.
Your company will receive better returns from good list providers because they have massive industry databases that are updated regularly for accuracy. The bottom line is that lead lists improve the speed and effectiveness of the selling process.
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