Foundational marketing strategies can have limited impact when selling to photo sculptures businesses because businesses and consumers are different types of sales targets.
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Most companies that sell to photo sculptures businesses have trouble generating enough quality leads to hit consistent growth targets. That's where lead lists can help . . .
Using Lead Lists for Direct Marketing
With direct mail, you only get one chance to capture a prospect's attention. When a photo sculptures business decisionmaker reads your piece, he has to be knocked over by what he sees.
Most businesses invest large sums of money in the creation of each direct mail piece. But the effort and resources you put into your direct mail marketing channel will be wasted unless your pieces are seen by the right people. As a result, lead generation isn't just about adding photo sculptures business names to a list -- it's about producing a high quality list of photo sculptures business sales prospects.
Good Lead Brokers
Quite simply, there is nothing magical about locating high quality, photo sculptures business lead lists. First-rate lead lists come from first-rate lead list providers.
So as a seller, your search needs to focus on the top 10% of providers in the marketplace. New and inexperienced providers typically aren't the best candidates for business owners who are serious about sales.
At Gaebler, we advise our colleagues to consider Experian Business Services for photo sculptures business lead lists. Experian has proven their mettle with a strong track record of offering the most accurate and up-to-date lead lists available. They maintain real-time counts on qualified prospects and make it easy for their clients to filter targets according to a range of geographic and demographic criteria.
Use Your Lead Lists for Both Marketing and Sales
If you limit the use of photo sculptures business lead lists to direct mail and cold calling, you're limited your lead lists' effectiveness. A good lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been differentiated geographically, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then determine which marketing concepts have the highest conversion rates in each area before launching a full-scale, one-size-fits-all campaign.
Non-Industry-Specific Lead Databases
If you sell to a broader market than this one, most mailing list brokers will be happy to help you with those markets as well. You can even target things like Businesses That Own a Building, Businesses Owned by Hispanic Executives, and other niche segments. The key is to think through who your best prospects are. Explain that profile to your mailing list vendor and they can usually take it from there.
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