January 19, 2021  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Mailing Lists for Niche Markets

 

Mailing Lists for Photofinishing Commercial and Professional Businesses

In some industries, there's no shortage of leads. Unfortunately, that's not true if you market to photofinishing commercial and professional businesses.

Looking for sales leads? You're not alone.
(article continues below)

For the sake of speed, first-tier B2B sales teams rely on lead lists provided by top lead vendors.

Lead List ROI

It's a common misperception that lead lists are cost-prohibitive for most sales programs. Although there is an added expense associated with lead lists, the overhead cost of maintaining an in-house lead generation program exceeds the amount of cash you'll spend to acquire a reliable list. If you factor in the cost of maintaining constantly updated photofinishing commercial and professional business contacts, it's not difficult to see why lead lists are a cost-effective alternative.

Always Start with a Big Lead Database

When it comes to finding reliable list providers, database size definitely matters.

The idea is to narrow your search to providers that can offer a large database of photofinishing commercial and professional businesses. Experian Business Services, for example, has a comprehensive database of 14 million U.S. businesses that can be filtered and sorted according to your exact specifications.

Simple math says that the amount of sales you generate will be directly tied to the number of contacts contained in your lead lists. As the size of the provider's database increases, so does your ability to to create a highly targeted pool of prospects.

What to Do With the Lead Lists You've Purchased

Outsourced lead generation is only the first step toward higher sales revenues. Of equal importance is the way your organization uses lead lists in the sales cycle. To maximize ROI, you'll need to integrate the use of your photofinishing commercial and professional business lists across multiple business units including sales, marketing and possibly even IT (online strategies). You'll need to research your vendor's use restrictions before you make any firm plans, but whenever possible, apply the leads you purchase to multiple marketing channels.

Related Articles

Want to learn more about selling to photofinishing commercial and professional businesses? You may also enjoy these articles.

Direct Marketing Tactics


Conversation Board

There is always more to learn about selling to photofinishing commercial and professional businesses. Submit your questions and feedback, and let's drive the learning process forward!


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Already Have a Photofinishing Commercial & Professional Business?

If you operate a photofinishing commercial and professional business, you may enjoy:

Marketing a Photofinishing Commercial and Professional Business

Selling a Photofinishing Commercial and Professional Business

Hoping to Start a Photofinishing Commercial & Professional Business?

If opening a photofinishing commercial and professional business is on your to-do list, these resources were written to assist you:

Opening a Photofinishing Commercial & Professional Business

More Niche Lead Databases, Mailing Lists, and Related Articles

If you are looking for mailing list for a different kind of business, try our alphabetical list marketing guides below.

Browse more business mailing list resources:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary