Lead lists obtained through a qualified third-party provider have the potential to bring stability and consistency to your sales strategy. But that isn't the only advantage they offer. Here are a handful of additional benefits lead lists give companies that routinely sell to photographic art businesses.

When to Change Lead List Providers

Lead list providers are acutely aware of the fact that they are only as good as the most recent list they delivered to the client. A single lapse can mean disaster for a B2B enterprise, so it's important to regularly evaluate the quality of your provider. Good providers deliver reliable lead lists and are careful to include new photographic art businesses in their database.

If your current provider isn't meeting your expectations, it's time to go shopping. At Gaebler, we recommend Experian Business Services. Experian has proven itself to be a supplier of consistently high quality photographic art business leads that convert at higher rates than leads that have either been generated in-house or provided by other vendors.

Use Lead Lists for More Than Direct Mail

Many B2B companies limit the use of lead lists to direct marketing. That's fine -- lead lists are fantastic resources for targeted, direct mail marketing. However, there are many other ways you can use lead lists in your organization. Depending on your strategy, it might be possible to use the photographic art business contacts you acquire to launch prospecting, telemarketing or online sales and marketing initiatives. For example, by integrating lead lists into a coordinated prospecting and lead qualification campaign, you can quickly convert contacts into satisfied customers.

Benefits of Lead Lists

It's a fact: lead lists give your company an upper hand in the selling process. In many companies, lead generation is a major barrier to greater market share. When sales units have to produce their own leads, lead quality suffers.

But quality, third party lead lists offer a steady stream of contacts that have been compiled from multiple sources. It's normal for third-party lead lists to be updated on a regular basis so sales personnel always have the most recent and comprehensive contact information for prospecting and other sales activities.

Types of Data Available from Lead Database Vendors

When buying business leads, you usually receive Company Name, Contact Name, Address and Phone Number. The actual data varies depending on which list broker you buy from. For some vendors, for example, you can get fields like Executive Titles, Email Addresses and Number of Employees.